Comments on: Transpromo: Therapy for the CMO and more http://www.transpromo-live.com/2008/07/11/transpromo-therapy-for-the-cmo-and-more/ Impactful Marketing Drives Customer Loyalty Sun, 05 Sep 2010 15:14:57 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Pat McGrew, EDP http://www.transpromo-live.com/2008/07/11/transpromo-therapy-for-the-cmo-and-more/comment-page-1/#comment-10 Pat McGrew, EDP Thu, 31 Jul 2008 21:00:39 +0000 http://www.transpromo-live.com/?p=57#comment-10 Amen, Sandra! We need to have a chat at the TransPromo Summit - NYC Aug 13-14 -- this is an industry education challenge and we all need to help customers and their agencies understand the value proposition! Pat! Amen, Sandra! We need to have a chat at the TransPromo Summit – NYC Aug 13-14 — this is an industry education challenge and we all need to help customers and their agencies understand the value proposition!

Pat!

]]> By: Sandra Zoratti http://www.transpromo-live.com/2008/07/11/transpromo-therapy-for-the-cmo-and-more/comment-page-1/#comment-8 Sandra Zoratti Thu, 31 Jul 2008 18:33:47 +0000 http://www.transpromo-live.com/?p=57#comment-8 Hi Pat! Thanks for the comment....very interesting. On the pleasure/revenge trend, I would say that TransPromo satisfying this consumer need might entail providing the consumer with relevant ways to enjoy their lives via offers/actions/promotions. I'm not touching the revenge side ; ) Where TransPromo can really engage consumers, in my view, is on their goals for simpler living. TransPromo can be promotional and/or educational thus help for simpler living in two primary ways: 1)streamline information so that it is easier/simpler for the consumer to understand -- think of a healthcare statement as an example and 2) help to cut thru and eliminate the irrelevant information and clutter that bombards our lives every day, thus simplifying our lives. -- sandra Hi Pat! Thanks for the comment….very interesting. On the pleasure/revenge trend, I would say that TransPromo satisfying this consumer need might entail providing the consumer with relevant ways to enjoy their lives via offers/actions/promotions. I’m not touching the revenge side ; ) Where TransPromo can really engage consumers, in my view, is on their goals for simpler living. TransPromo can be promotional and/or educational thus help for simpler living in two primary ways: 1)streamline information so that it is easier/simpler for the consumer to understand — think of a healthcare statement as an example and 2) help to cut thru and eliminate the irrelevant information and clutter that bombards our lives every day, thus simplifying our lives. — sandra

]]> By: Pat McGrew, EDP http://www.transpromo-live.com/2008/07/11/transpromo-therapy-for-the-cmo-and-more/comment-page-1/#comment-6 Pat McGrew, EDP Thu, 24 Jul 2008 15:41:36 +0000 http://www.transpromo-live.com/?p=57#comment-6 Lee! Faith Popcorn also says: "CONSUMER BEHAVIOR: We envision that consumer behavior will operate on a full spectrum marked by two Trends: Pleasure Revenge, (Consumers having a secret bacchanal. They’re mad as hell and they want to cut loose again) and Cashing Out (Working women and men, questioning personal/career satisfaction and goals opt for simpler living) with the overall culture tipping to the latter, guided ultimately by economic imperatives. " What's your take on how this impacts those of us who preach integrated customer communication and TransPromo techniques? Lee!

Faith Popcorn also says: “CONSUMER BEHAVIOR: We envision that consumer behavior will operate on a full spectrum marked by two Trends: Pleasure Revenge, (Consumers having a secret bacchanal. They’re mad as hell and they want to cut loose again) and Cashing Out (Working women and men, questioning personal/career satisfaction and goals opt for simpler living) with the overall culture tipping to the latter, guided ultimately by economic imperatives. ”

What’s your take on how this impacts those of us who preach integrated customer communication and TransPromo techniques?

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