Keep up the good work!

I agree 100% with view and insight. Thank you much for dropping by to my blog.

For my readers, Pat McGrew is one the most recongized authorities in the business today.

For more insight from Pat please visit -
http://www.printambassador.com/print-in-action/

One of the biggest mistakes I continue to see, and perhaps you see it as well, is the lack of attention to the ergonomics of the design. Take my mother, who has crossed well in to her 80s. Her eye sight isn’t great and her comprehension and attention span are limited. If you want to communicate to my mother, all of the things you noted are key.

However, if you follow all of your guidelines, but fail to design for her comprehension and eyesight, you still miss you chance for effective communication.

Back when I was spending a lot of time doing user interface design the story was that readability was key. Type font and size selection, color, and positioning all informed the way we presented our message. It didn’t matter if it was in a program GUI, a web page, or on paper. It is imperative to apply this same thought process to communication, especially with the elderly.

If you want my mother to read what you send her, the type face should be solid, with bold strokes, serif or sans serif, and a good size, like an 11 point face. Remember that bigger is not always better since over 12 point many typefaces revert to display spacing which is harder to read. If you want her to understand what you are sending her, make sure that the information is not congested. make sure it is clearly segmented and her calls to action are clearly separated from the pure information or education content. Don’t confuse her!

And don’t change the name of the blog!