For some reason many companies and their marketers have not considered the social issues that impact their customers. Let’s look at one important group of customers who could benefit from Transpromo:
We all know that times are tough for everyone. The Federal Interagency Forum on Aging reports that 20-30% of Americans over the age of 64 are low income. The truth isthat some elderly customers have trouble paying their bills. The elderly and their caregivers would benefit by knowing where they could find Federal and local programs or even money saving products and ideas. By showing the elderly and their caregivers where they can get a break, you become a valuable asset. You not only keep that customer, but ease the strain and make room for them to live- not just survive.
Some businesses might want to know why they should use valuable advertising space for public service messages. Some answers for the bottom-liners:
Transpromo can help businesses establish trust (loyalty), and build brand awareness by bringing customers helpful, relevant, and timely information. One of the most important keys to making a business work- is trust. When the customer starts noticing their bills now include promotions and upgrades, they will expect each statement to try to sell them something. But the whole point of transpromo is delivering targeted and timely promotions to the customer to show an understanding of their needs. How better to deliver that message than by offering useful and educational information? As we say, give a little get a lot – start to understand that lifetime value of your customers.
Several different kinds of messages could be offered, such as money and energy saving tips, relevant coupons for basic items, and information on Federal or State programs. For instance phone service customers could use information on the program lifeline, which offers a monthly discount on phone service for those who meet income eligibility requirements.
Using Transpromo to connect the elderly and their caregivers to helpful programs will differentiate a company from the competition. Transpromo takes a piece of necessary information (a must read document, utility bill, financial statement) and can be used as an educational tool to help solve our communities issues – its not always an up-sell. And that is going to make the company invaluable to the customer, increase loyalty, and grow your company.
Many elderly customers still own their own homes.
Check back soon to see my next article in this three part series and find out how Transpromo can assist the elderly in reducing housing costs.
