I have read countless articles on on TransPromo and personalization, but none have addressed any true social issues. Once in a while I see an evangelist stating, ”Transpromo can help the world – save a tree and get this statement electronically.” True, saving paper does have a global impact, but I think we can do more with elderly educational messaging.
For example, how do we reach the 75 and older customer segments which are low-income AND need a break! Can we help their quality of life? Can we help their care givers? How do they find out about Federal, State, and Local Government programs if they dont receive mail, or in live in a nursing home?
Can TransPromo Help?
Stay tuned for my next article series.
