So far, I have been focusing on the up-sell and cross sell opportunities of transpromo, but I have not discussed the educational aspects of this solution.
Recently, I was working with a B to B (Business to Business) client and discussing on how we can grow loyalty as well as educate their customers. This particular oil client wanted to share with the truckers the benefits of loading up in closer locations as well as discuss the bulk rates discounts. For another client, they wanted each of their customer’s logo’s to be printed on the invoices and any of the customer facing documentation.
In an increasingly commoditized market, will this assist in differentiation? I believe it will.
Next Article – in-depth discussion on educational transpromo!
