Let’s assume a smart marketer would have placed relevant coupon on my retail statement, email, or direct mailer. Tempting me to either go to the store or web for another complimentary purchase. As you may recall, I had purchased a suit, shirt and tie. So maybe this coupon could direct me to the mens section of the store — maybe cuff links, shoes, or even a spring over coat.
Theoretically, I leave my house armed with my relevant coupons and I drive out to either the mall or a stand alone store. Upon arrival, I search the store over to purchase the most expensive item to apply this coupon. I could pick a wonderful, stylish pair of cuff links or a wallet! I then go to cash out, proudly handing the cashier the coupon. The associate carefully places my new purchases in a shopping bag and asks, ” Would you like the receipt in the bag?”
Now the Transformation. The shopping receipt contains an upsell based on what I have just purchased. It cleverly reviewed my purchases and now has offered me another deeply discounted coupon in their store for socks, umbrella, and or cologne. All expiring in one hour! Cross selling in the store or even to a sister store.
Relevant, targeted, and timely – that is what transpromo-live is all about. Having personlized encounters with our customers. Imagine one hour to get a deep discount. You can bet the shop-a-holic would love this deal.
Part 6: Review and Insight
