Archive for March, 2008
Part 4: Transpromo, Making the Customer Communication Targeted, Relevant and Timely
I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…
More on Paper vs E Statements…
In researching again transpromo, I came across Maria Bruno-Britz‘s blog for Bank Systems and Technology website. She was researching if the bank statement itself would be a marketing tool or would folks migrate over to e-statements. I like her article and think it is a good read. It is similiar to my posting on the [...]
Part 3: Transpromo, “It’s in the Mail”
Here’s a little background on how this transaction occurred. I had recently moved from Atlanta to Denver for a new job. I arrived in Denver about three weeks before any of my suits, shirts, shoes or ties arrived. In a desperate situation, I searched the Denver Post and was hoping for a ”one day sales” since I had [...]
Part 2: Transpromo: Customer Buys…
All of you transpromo purist will enjoy this part of the article. The customer goes into the store and purchases something which results in a credit card statement to be generated. But, before we get to all the media hype of cross selling and up selling in color on the credit card statement, lets again [...]
Part 1: What is Transpromo-Live?
Kemal Carr made an excellent point in his article, Relationship Statements. Carr stated that we need to create more sticky relationships with our customers. I think that is what transpromo-live is all about – deepening the customer relationship, growing loyalty, and strengthening the brand by leveraging the multi-channel. (Delivering targeted, relevant promotional messages to the [...]
Will the iPod generation want paper or electronic bill presentment?
I have been frequently traveling and now have become increasingly dependent upon my iPhone. Not alone with my addiction, I saw many young people on the plane with Apple’s signature white ear plugs watching video’s, playing games, and listening to music. I began to wonder – would the iPod generation even want to have paper bills and [...]
