I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…
I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…
In researching again transpromo, I came across Maria Bruno-Britz‘s blog for Bank Systems and Technology website. She was researching if the bank statement itself would be a marketing tool or would folks migrate over to e-statements. I like her article and think it is a good read. It is similiar to my posting on the…
Here’s a little background on how this transaction occurred. I had recently moved from Atlanta to Denver for a new job. I arrived in Denver about three weeks before any of my suits, shirts, shoes or ties arrived. In a desperate situation, I searched the Denver Post and was hoping for a ”one day sales” since I had…
All of you transpromo purist will enjoy this part of the article. The customer goes into the store and purchases something which results in a credit card statement to be generated. But, before we get to all the media hype of cross selling and up selling in color on the credit card statement, lets again…
Kemal Carr made an excellent point in his article, Relationship Statements. Carr stated that we need to create more sticky relationships with our customers. I think that is what transpromo-live is all about – deepening the customer relationship, growing loyalty, and strengthening the brand by leveraging the multi-channel. (Delivering targeted, relevant promotional messages to the…
I have been frequently traveling and now have become increasingly dependent upon my iPhone. Not alone with my addiction, I saw many young people on the plane with Apple’s signature white ear plugs watching video’s, playing games, and listening to music. I began to wonder – would the iPod generation even want to have paper bills and…