Feature Article #1
TransPromo Symposium: InfoPrint Make Your Mark
“The economy provided the launch pad for printers to rethink their go to market strategies. It was unanimous among the groups, that survival of the fittest would be print providers that were able to move from a commodity play into a high value partner…”
Feature Article #2
Content Marketing! - InfoPrint Gives Away TransPromo Tools!
Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!
Feature Article #3
Are You Bitter Over Twitter? How Social Media can help the newspaper and print industry.
Many have stated that newspapers and magazines could not compete with that little blue bird that has millions of followers. In fact, last night’s tabloid news program solemnly informed his audience that “Print is officially dead” and you could catch the obituary by conducting a twitter search on Conde Naste to get the latest information.
Feature Article #4
How are you tying in Social Media and Transpromo?
Are you talking to your customers about the value of print and the integration of social media? Well you should be..
Feature Article #5
TransPromo and Data Analytics Drive Results
A core methodology of TransPromo is and should be Data Analytics. Many marketers, including internet and service print providers focus mainly on customer segmentation and there is a difference. Social media and the economy are forcing the requirement for personalization to drive customer interaction.
Thanks Pat! Always good to hear from you!! 
Lee!
Perfect example of executing on customer and market development. Congratulations! 
I've seen the kit myself. It really brings out the before and now, illustrating how the transpromo process creates the ...
Lee,
Great comments! In addition to 'relevancy' being a key driver in a communication channel's propensity to survive, the 'critical' ...