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Feature Article #1

You better know this before you speak to your next CMO customer

The ever fluctuating economic conditions have changed the DNA for the Chief Marketing Officers (CMO).   Brand equity can be significantly and quickly influenced by bloggers, viral marketers, facebook, youtube and the various other social networking technologies.   The savvy CEO’s who realizes these changing conditions, are taking notice of the CMO office.  In fact, over 50% [...]

admin | November 21st, 2008 | Continued

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Feature Article #2

MS NBC Highlights Best Western’s Transpromo Pilot

Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.    “.., Best Western is running a TransPromo trial as part of our ongoing commitment to rewarding our loyal customers, who come back to us as the brand they trust wherever they are in [...]

admin | October 16th, 2008 | Continued

  • Feature Articles
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Other Recent Articles

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Before and After Loyalty Statement

Running to a meeting and need a transpromo mock up?  Want to show a before and after?  This is a statements which has varible data, personal URL, varible images, and cross sell.  Great for a conversation starter. Less than a trip to Starbucks!

17Oct2008 | admin | 0 comments | More
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Junk Mailers are Cutting Down Trees Willy-Nilly!

It appears once again that the junk mail curse has hit mainstream news.  Suggesting the slow and painful death of junk mail and how it will impact the postal service.  According to Newsweek , “To Postal Workers, No Mail is Junk”, it quotes a concerned citizens view of junk mail and how she is dealing [...]

10Oct2008 | admin | 0 comments | More
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The Perfect Storm

Recently, we have been discussing some key issues which could reshape the DNA of the marketing community. Our recent articles have discussed legislation, going green, junk mail, direct mail, and marketing email. If these three issues should collide, this perfect storm could send CMO’s reeling.

21Sep2008 | admin | 2 comments | More
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Do you know what your EMAIL is doing?

Can it be that email –otherwise known as the darling of communication for the marketing community has hit a bump? Have marketers seen a rise in their unsubscribe rates or a drop in their open rates? Do recent articles indicate trouble in paradise since the web is one of the best methods for campaign reporting? Maybe the recent email campaign results are a little …unsettling.

14Sep2008 | admin | 0 comments | More
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The Politics Behind TransPromo

 
It is evident by the color adaption rates, the transpromo industry is trending upward as we try to brace ourselves for the 91% CAGR that seems to keep us hitting on all cylinders. Like many of you, I have a growing file of transpromo mock ups - from all manufacturers.  I shamelessly collect samples at the [...]

30Aug2008 | admin | 1 comment | More
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Do you know what your junk mail is doing?

My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”. My poll indicated that 56% of the respondents did not read any of the promotions (inserts or flyers) which accompanied their bills while 39% said [...]

9Aug2008 | admin | 3 comments | More
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The final Article: Transpromo and Aging Baby Boomer

The baby boomer generation is in need of information. They are on the edge of technology but have not been able to embrace most things that could be useful to link them to information, Transpromo can help!

30Jul2008 | admin | 1 comment | More
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Social Trends, Economy & Transpromo

Social trending, the economy, and transpromo
As the economy turns, the presidential rhetoric heightens; the consumer grows weary and tired.

26Jul2008 | admin | 1 comment | More
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Transpromo: Therapy for the CMO and more

My next series of articles are based on Therapy.  Like any good relationship counselor, I am going to present idea’s and thoughts on repairing the relationship between the Marketer and their customer.

11Jul2008 | admin | 3 comments | More
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Transpromo Assisting the Healthcare Industry

According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older.

9Jul2008 | admin | 3 comments | More
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Common Questions and Answers

What is a transactional statement?

A transactional document typically outlines an agreement, terms and conditions, and or financial obligations. Some examples of transaction documents are …

6Jul2008 | admin | 1 comment | More
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Transpromo can help ease the housing issues of the aging population

There’s no place like home! My grandmother responded no differently when we asked her to move into an assisted living home. Like most Americans, she simply wanted to stay home. The truth is …

3Jul2008 | admin | 0 comments | More
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How Transpromo can help solve social issues.

Companies can help us solve our social issues, in particular assisting the elderly.

1Jul2008 | admin | 0 comments | More
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