New Precision Marketing Book Highlights 44 Top Brands That Deliver Global business expert, former fortune 50 executive and predictive analytics evangelist, Lee Gallagher released today the follow-up to “Advice From Top” in which he was a contributing author. In “Precision Marketing: Maximizing Revenue Through Relevance” Gallagher challenges marketing archers to hit the mark by leveraging predictive…

JC Penney’s recent new hire from Target seems to have his own red bullseye on his back. After just 8 short months, Francis is targeted for the failure of JC Penney’s new pricing strategy. Now CEO Johnson, formally from Apple picks up his crossbow to get JC Penney back on the mark.

Are you suffering from Ad Fatigue? Are you just plain tired of being served up irrelevant advertising on your mobile, downloaded app’s, and in your inbox. If so, now is your change to take a stand. Know ME or NO ME

How Relevant is Passion? Are your passions relevant to your life, career, family and friends? A lesson learned from a plumber!

Many of you know that I speak frequently of Liz Miller, VP of the CMO Council, but in today’s Marketing Magnified, she really takes on relevant, precise conversations to a new level. So the question she succinctly poses is “how do you delight” a customer and the bigger trick, how do you measure this “delight”?…